Healthy Communities Healthy Youth
                                                                                        Developing Assets in Youth
                                                                                             Mission and Strategy

                                                                                                   April 3, 2003 

I. Mission Feedback (our purpose, vision and values) 

• Provide information to stakeholders
• Raising awareness of the issues around assets and development
• Being an organization that serves as a catalyst for change
• We are a collaborative body  with the purpose of brining other into the cause for social change
• We are passionate about making this an issue and must not fail

Task Force Mission: 

“To increase developmental assets of Martin County youth by promoting awareness and use of the
   Developmental Assets Inventory”

 II. Strategy Feedback (how we will accomplish the mission) 

• Mission will be accomplished through a marketing strategy
• Direct marketing efforts towards existing support groups
• Target marketing efforts towards “channels” with the largest audiences
• Target marketing efforts toward specific communities and kids; kids at specific transitional ages/life changes
• We must capitalize on the emotions of shared/concerned stakeholders
• We must stimulate behavior changes in kids and adults – identify and enlist support of
  those who care/share interests in developmental assets, and will commit & “champion”
  the application of the resource (inventory).  We must find the “curious, convinces and committed”

Task Force Strategy: 

With the goal to keep awareness of developmental assets and use of the inventory after the task force ends: 

1)      Create and execute a mass market awareness campaign.

2)      Create and execute a targeted/customized awareness campaign towards specific groups that have
the most need or motivation to apply the inventory (who will ultimately “champion” the cause and resource). 

III. Action Initiatives 

Answer the following question:

Identify one activity/action that could be done, that would have the greatest positive impact on
executing the strategy and achieving the mission?

 What result or outcome will result from this initiative?

How will the initiative be accomplished, what are the steps needing to be taken?